As a new business, you need to stand out. To stand out, you need to do your own thing, or at least to add your own touch.
Here are a couple of mailing list building tips that you won’t find being over-used everywhere and by everyone.
Surveys:
While many new business owners do conduct surveys, most are not taking advantage of this to build a mailing list. Some businesses only survey their existing customers and subscribers. In other cases, survey participants are let go of, given a ‘linkless’ report or given a coupon for a service they may never need.
Instead of sending your survey participants off with a thank you that leaves no reminder of where they just were, send them to a free, no-opt-in report that contains your business name, logo and links back to your website. Include a sign-up form on the download page and encourage them to sign up for more information; maybe offer a free e-course as an enticement.
Riddles:
People spend all day surrounded by business. Give them a break! Give them something that they can enjoy -a way to step outside of their busy day, even if only for a few minutes.
Riddles are excellent for this, because they make people think. For just a few minutes, they are transported out from under the brain-draining florescent lights. Reward them with a free ebook for their correct answer. The experience will make them feel like there’s life beyond the cubical, before they are mercilessly slammed back into their zombie state.
Now you have a couple of new mailing list building tips for new business. But do not just send these people to your main mailing list. Create a new list for each campaign and keep track of where your subscribers are coming from. This way you know what list building campaigns are working and how to market to your new subscribers.
By incorporating detailed list segmentation techniques into your campaigns, you will also be able to send very targeted messages to subscribers who are interested in certain aspects of your business, but maybe not in everything that you do.
So, jot down a few survey questions, think up a few good riddles and start building a mailing list for your new business!
